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THÔNG BÁO SÁCH MỚI TẠI THƯ VIỆN ĐẠI HỌC KHOA HỌC

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THÔNG BÁO SÁCH MỚI TẠI THƯ VIỆN ĐẠI HỌC KHOA HỌC

SÁCH NGOẠI VĂN DO CƠ QUAN TRAO ĐỔI HÀN LÂM ĐỨC (DAAD) TẶNG

Strategic Management for Tourism, Hospitality and Events

 

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this third edition are:

New and fully updated international case studies from both SMEs and large-scale businesses integrated throughout to show the various applications of strategic management theory. More extensive combined sector case studies on relevant topics such as Airbnb are also included at the end of the book for seminar work.
New content on relevant topics such as big data, artificial intelligence, political external environment, social media and e-marketing, sustainability and CSR, absorptive capacity, and innovation.
Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, as well as supplementary exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.

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